{"id":863,"date":"2018-06-28T11:44:32","date_gmt":"2018-06-28T11:44:32","guid":{"rendered":"https:\/\/89.ee\/uncategorized-et\/sisuloome\/"},"modified":"2018-06-28T11:44:32","modified_gmt":"2018-06-28T11:44:32","slug":"sisuloome","status":"publish","type":"post","link":"https:\/\/89.ee\/sisuloome\/","title":{"rendered":"Erinevad viisid sisu loomiseks"},"content":{"rendered":"

M\u00f5nikord oleme kuulnud arvamust, et sisuloome t\u00e4hendab ainult teksti kirjutamist ja selle m\u00f5nel veebilehel avaldamist. See on enimlevinud t\u00f5lgendus. Tegelikult katab sisu m\u00f5iste rohkemat kui kirjutamist.<\/p>\n

 <\/p>\n

Mis on sisuloome?<\/h2>\n

Sisu on erinevatel viisidel edastatud s\u00f5num selle saajale. Sisu v\u00f5ib olla erineval kujul nii tekst kui ka heli, nii pilt kui ka video. T\u00f5si ta on, et sisuloome all m\u00f5eldakse enamasti kirjutamist.<\/p>\n

Ennek\u00f5ike hea sisu on see, mis on selle tarbijale, kas siis kuulajale, lugejale v\u00f5i vaatajale, tema poolt soovitud viisil kasulik. Sellist eesm\u00e4rki teenib enamasti aegumatu sisu<\/a>.<\/p>\n

Efektiivne sisuloome aitab saada uusi kliente ning hoida juba olemasolevaid kliente. Kui inimesed leiavad avaldatud sisust midagi neile huvitavat ja kasulikku, on nad motiveeritumad ka tagasi tulema.<\/p>\n

K\u00fcsimusteks j\u00e4\u00e4b, kuidas ja mil viisil luua sisu, mida kliendid tajuksid kasuliku ja huvitavana?<\/p>\n

 <\/p>\n

Blogi \u2013 kindel valik heale sulesepale<\/h2>\n

Enda lehele v\u00f5i blogisse postituste kirjutamine on \u00fcks hea variant sisu loomiseks. Sisu loomine toimib k\u00f5ige paremini ainult juhul, kui inimene, kes blogipostitused kirja paneb, kirjutab lugejatele olulistest teemadest piisavalt huvitavalt. M\u00f5ne l\u00f5igu tr\u00fckkimises pole midagi rasket. V\u00e4ljakutseks v\u00f5ib olla piisavalt sisuka teksti piisavalt ladusalt kirjutamine, et lugeja teksti l\u00f5puni loeks.<\/p>\n

 <\/p>\n

K\u00fclalispostitused \u2013 kasuta spetsialiste<\/h2>\n

Kui endal ideid jagub aga sulg v\u00e4ga ei jookse, v\u00f5id n\u00e4iteks enda blogis avaldada k\u00fclalispostitusi. Igast valdkonnast on v\u00f5imalik leida m\u00f5ni spetsialist, kes oskab jagada nii head n\u00f5u kui selle ka huvitavalt kirja panna. V\u00f5id oma ideid asjatundjatega jagada ning \u00fcsna varsti leiad, et k\u00fclalispostitused on \u00fcheks heaks viisiks, kuidas lugejate t\u00e4helepanu haarata.<\/p>\n

V\u00f5i soovid ise teha k\u00fclalispostituse mujal asuvasse blogisse, sest see on blogi lugejatele kasulik?<\/p>\n

 <\/p>\n

Podcastid \u2013 uus ja huvitav<\/h2>\n

Podcastid ehk taskuh\u00e4\u00e4ling on kaasaegne asendus raadiole, mille puhul saab kuulaja ise valida, millal ja mida ta kuulab. Eestis on podcastid populaarseks saanud alles viimastel aastatel, mist\u00f5ttu on need paljude jaoks endiselt uus avastus.<\/p>\n

Podcastide kuulamine on mugav k\u00f5igile, kes eelistavad olulist infot pigem kuulata, kui lugeda. Neid saab kuulata mugavalt n\u00e4iteks autos\u00f5idu ajal v\u00f5i sporti tehes. Eestikeelse podcastina toome esile hakkametegutsema.ee<\/a>.<\/p>\n

 <\/p>\n

Youtube \u2013 iga\u00fcks v\u00f5ib olla staar<\/h2>\n

Youtube\u2019is oma kanali omamine ja sellele videode lisamine on teine valdkond, mis on 2018. aasta suveks Eestis ni\u0161i staatusest v\u00e4lja j\u00f5udnud ja aina tavap\u00e4rasemaks muutumas.<\/p>\n

Enne suure hurraaga filmimise alustamist tuleb aktsepteerida seda, et Youtube\u2019s on konkurents k\u00fcllaltki tihe. Miljonite teiste videode seast silma paistmiseks peab \u00fcleslaetav video olema kvaliteetne ja vaataja jaoks piisavalt kasulik, enamasti ka tempokas.<\/p>\n

Kvaliteetne Youtube\u2019i video n\u00f5uab oskusi, aega ja pealehakkamist, ent k\u00f5igi kolme olemasolul \u00f5nnestub luua publiku jaoks nii visuaalselt nauditav kui ka kuulamise m\u00f5ttes huvitav sisu.<\/p>\n

 <\/p>\n

R\u00e4\u00e4gi lugu fotodega<\/h2>\n

Pildistamine on \u00fcks viis luua kaasahaaravat sisu. Ilusad p\u00e4ikeseloojangud ja klassikalised puhkusefotod rannal v\u00f5ivad m\u00f5juda ebaoriginaalselt, kuid taas ja taas saab selline sisu sotsiaalmeedias palju t\u00e4helepanu.<\/p>\n

Fotodest edasi on ainult v\u00e4ike sammuke Youtube video loomiseni, v\u00f5i pildil oleva kirjeldamisega ka v\u00e4ikese blogipostituseni.<\/p>\n

Facebookis \u00fclimalt populaarne Humans of New York (HONY)<\/a>, mida j\u00e4lgis 2018. juunis 17,797,719 j\u00e4lgijat, sai alguse just alustava fotograafi hobiprojektist. Tuule sai HONY tiibadesse sotsiaalmeedias aga hetkest, kui autor Brandon hakkas fotode juurde lisama pildil oleva inimese m\u00f5tteid.<\/p>\n

 <\/p>\n

Sotsiaalmeedia \u2013 v\u00f5imalused igale maitsele<\/h2>\n

Facebooki, Twitteri, Snapchati ja Instagrami saab k\u00f5ik \u00fche termini alla koondada \u2013 sotsiaalmeedia. Sotsiaalmeedia eeliseks on, et inimesed jagavad neile meeldivat infot ise edasi. Enda blogisse lisatud postituste jagamine valitud sotsiaalmeediakanalites on lihtne viis j\u00e4\u00e4da silma uutele lugejatele, tulevastele v\u00f5imalikele f\u00e4nnidele.<\/p>\n

Sotsiaalmeedia platvormide pikast nimekirjast saab teha enda teenuse jaoks \u00f5ige valiku, kui m\u00f5elda sihtgrupile ja olemasolevale sisule.<\/p>\n

L\u00fchikesed ja kaasahaaravad m\u00f5tisklused sobivad paremini Twitterisse.<\/p>\n

Sarnaste huvidega huvilisi koondavaid grupid on foorumitest liikumas enamasti Facebooki gruppidesse.<\/p>\n

Ning valdavalt ilusa visuaalse sisu edastamiseks on Instagram vaieldamatu liider.<\/p>\n

 <\/p>\n

Uudiskiri \u2013 kogu sisu postkasti<\/h2>\n

Uudiskiri on mugav viis kuidas kogu vajalik info otse huviliseni toimetada. \u00dcheks eeliseks on see, et kirja saavad vaid need, kes on juba asja vastu huvi avaldanud. Miinuseks on aga see, et inimene saab alati uudiskirjast ka loobuda v\u00f5i selle lihtsalt pr\u00fcgikasti saata. See t\u00e4hendab, et uudiskirja loomiseks peab vaeva n\u00e4gema.<\/p>\n

Hea uudiskiri ei ole lihtsalt enda promomine, vaid kliendile lisav\u00e4\u00e4rtuse pakkumine: olgu siis uue informatsiooni v\u00f5i m\u00f5ne sooduspakkumise n\u00e4ol. Uudiskirjas saab kombineerida ka mitut erinevat tekstiloome viisi.<\/p>\n

 <\/p>\n

Sisu luues m\u00f5tle sihtr\u00fchmale<\/h2>\n

Hea sisu loomine on v\u00f5imalik mitmel erineval viisil. Mis sobib \u00fche teenuse puhul, ei pruugi sobida teisele.<\/p>\n

Parima sisuloome viisi valimiseks on vaja m\u00f5elda sihtr\u00fchmale ja sellele, mil moel on info edastamine k\u00f5ige tulemuslikum.<\/p>\n

Kui sa tead, et su sihtr\u00fchm on pigem Instagrami kasutaja, ei ole pikkadel blogipostitustel suurt m\u00f5tet.<\/p>\n

Kui sa oled aga v\u00e4lja selgitanud, et just pikad ja huvitavad artiklid on need, mis sihtgrupile ligit\u00f5mbavalt m\u00f5juvad, tasub m\u00f5elda ennek\u00f5ike huvitavate k\u00fclalispostituste loomisele.<\/p>\n

Kodulehele<\/a> loodud sisu on ka \u00fcks parimaid viise saada otsingumootorites leitavaks<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00f5nikord oleme kuulnud arvamust, et sisuloome t\u00e4hendab ainult teksti kirjutamist ja selle m\u00f5nel veebilehel avaldamist. See on enimlevinud t\u00f5lgendus. Tegelikult katab sisu m\u00f5iste rohkemat kui kirjutamist.   Mis on sisuloome? Sisu on erinevatel viisidel edastatud s\u00f5num selle saajale. Sisu v\u00f5ib olla erineval kujul nii tekst kui ka heli, nii pilt kui ka video. T\u00f5si ta […]<\/p>\n","protected":false},"author":1,"featured_media":864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[205],"tags":[216,206,22],"class_list":["post-863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sisuloome","tag-sisu","tag-sisu-loomine","tag-sisuloome"],"acf":[],"yoast_head":"\nSisuloome ja selle erinevad formaadid | 89 IT- JA DISAINITEENUSED<\/title>\n<meta name=\"description\" content=\"M\u00f5nikord oleme kuulnud arvamust, et sisuloome t\u00e4hendab ainult teksti kirjutamist ja selle m\u00f5nel veebilehel avaldamist. 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