{"id":837,"date":"2018-02-22T11:04:53","date_gmt":"2018-02-22T11:04:53","guid":{"rendered":"https:\/\/89.ee\/uncategorized-et\/logo-kujundamine\/"},"modified":"2018-02-22T11:04:53","modified_gmt":"2018-02-22T11:04:53","slug":"logo-kujundamine","status":"publish","type":"post","link":"https:\/\/89.ee\/logo-kujundamine\/","title":{"rendered":"Logo kujundamine"},"content":{"rendered":"<h1>Logo kujundamine on lihtne nende 5 soovitusega<\/h1>\n<p>Kui n\u00e4idata meile valget \u00f5una, millest on t\u00fckk \u00e4ra hammustatud,\u00a0 m\u00f5tleme tehnoloogiahiiu Apple peale. Kui me n\u00e4eme suurt kollast \u201eM\u201c t\u00e4hte, meenub meile kiirtoidukett McDonalds ning kui me n\u00e4eme nelja omavahel \u00fchendatud r\u00f5ngast, seostame seda autobr\u00e4ndiga Audi.<\/p>\n<p>Tihe seos kujunduse ja br\u00e4ndi vahel on p\u00f5hjuseks, miks logosse ei saa suhtuda uisap\u00e4isa. T\u00e4htis on j\u00e4\u00e4da inimestele meelde ja meenuda ka siis, kui nad seda k\u00f5ige v\u00e4hem ootavad. M\u00f5ned lihtsad nipid v\u00f5ivad meeldej\u00e4\u00e4va logo loomise lapsem\u00e4nguks muuta.<\/p>\n<p>&nbsp;<\/p>\n<h2>Mida lihtsam, seda parem<\/h2>\n<p>Esiteks peaks logo olema lihtne ja l\u00f6\u00f6v, sest v\u00e4ga detailirohke disain on meeldej\u00e4\u00e4miseks liiga keeruline. Maailma tuntuimad logod on tihtipeale \u00e4\u00e4retult lihtsad \u2013 n\u00e4iteks br\u00e4nd Nike. Ideaalsus ongi see, kus logo on endiselt \u00e4ratuntav ka siis, kui see on joonistatud paari kiire pliiatsit\u00f5mbega salvr\u00e4tiku peale.<\/p>\n<p>Samal ajal ei tohiks disain olla liiga etteaimatav \u2013 juuksurisalongi logol ei pea alati k\u00e4\u00e4rid ning kinnisvaramaakleril maja siluett olema.<\/p>\n<p>T\u00f5eliselt hea logo m\u00f5tleb raamidest v\u00e4lja.<\/p>\n<p>&nbsp;<\/p>\n<h2>M\u00f5tle v\u00e4rvivalikule<\/h2>\n<p>Teiseks tasub m\u00f5elda v\u00e4rvivalikule ja mitte unustada seda, millega iga v\u00e4rv seostuda v\u00f5ib.<\/p>\n<ul>\n<li>Punane v\u00e4rv seostub n\u00e4iteks agressiivsuse aga ka julguse ja armastusega.<\/li>\n<li>Roosa v\u00e4rv seostub rohkem t\u00fcdrukutega ja sinine v\u00e4rv poistega.<\/li>\n<li>Roheline v\u00e4rv suunab meid m\u00f5tlema loodusele ja t\u00e4rkamisele.<\/li>\n<li>Kollane meenutab aga helgeid hetki ning p\u00e4ikesevalgust.<\/li>\n<\/ul>\n<p>Hea v\u00e4rvivalik v\u00f5ib t\u00e4hendada seda, et br\u00e4nd meenub ka siis, kui logo ennast ei n\u00e4egi, vaid m\u00e4rgatakse lihtsalt v\u00e4rvikombinatsiooni. Sinine ja kollane \u2013 IKEA, valge ja punane \u2013 Coca-Cola; roheline \u2013 Keskerakond.<\/p>\n<p>V\u00e4rviteooriaga arvestamine aitab valida just sellise v\u00e4rvilahenduse, mis sobitub br\u00e4ndi olemusega. Ei tasu karta ka must-valget disaini, mis v\u00f5ib kirevav\u00e4rviliste logode vahel eriti h\u00e4sti silma torgata.<\/p>\n<p>&nbsp;<\/p>\n<h2>T\u00e4hed muutuvad kujunditeks<\/h2>\n<p>Kolmandaks, kui logo sisaldab ka s\u00f5nalist k\u00fclge, n\u00e4iteks firma nime, tuleb eriti suurt t\u00e4helepanu p\u00f6\u00f6rata kirjat\u00fc\u00fcbi ehk fondi valimisele. Kuigi font peaks olema meeldej\u00e4\u00e4v ja silmapaistev, peaks see samas olema ka lihtsalt loetav ning seda nii dokumentide p\u00e4ises kui ka suurtel v\u00e4lireklaamidel.<\/p>\n<p>Seda aitab garanteerida see, et loomeprotsessi k\u00e4igus prinditakse t\u00f6\u00f6d reaalselt ka v\u00e4lja ning j\u00e4lgitakse, mis mulje sellest j\u00e4\u00e4b. Logo kujundamisel teksti kasutamist ei tasu karta, sest olles kujundusega loovad, v\u00f5ib luua p\u00e4ris huvitavaid kombinatsioone, kus \u00fches logos peitub rohkem, kui esmapilgul arvata v\u00f5ib.<\/p>\n<p>&nbsp;<\/p>\n<h2>Kaks pead on ikka kaks pead<\/h2>\n<p>Neljandaks on vaja katsetada logo m\u00f5jumist. Logo, mis on \u00fche inimese jaoks kergesti m\u00f5istetav, v\u00f5ib kellegi teise jaoks hoopis muude asjadega seonduda. Parim variant oleks saada tagasisidet otse oma sihtgrupilt, kuid kui see ei ole v\u00f5imalik, on suur abi ka kolleegidest ja s\u00f5pradest. Kas logo disain on meeldej\u00e4\u00e4v? Millega logo seostub? Kas see on omap\u00e4rane ja eristuv?<\/p>\n<p>Hea oleks seda teha ka jooksvalt, kui disain on alles t\u00f6\u00f6s ning muutusi on lihtne teha. Ning kui vaja, tuleb k\u00f5ik tehtu \u00e4ra kustutada ning uuesti nullist pihta hakata. Paljude tuntud br\u00e4ndide logode l\u00f5ppversioon on esimesest mustandist kardinaalselt erinev.<\/p>\n<p>Viiendaks ja l\u00f5petuseks tuletame meelde, et logo kujundamisega sama oluline on selle reaalne kasutamine.<\/p>\n<p>Vinge logo on m\u00f5ttetu, kui seda kasutatakse ainult ettev\u00f5ttesisestel memodel ning kliendil ei teki logo ja br\u00e4ndi vahel mingit seost. Kui logo on valminud, tuleb see lisada k\u00f5ikidele oma materjalidele ning anda siis aega muutuse tekkimiseks. Vajadusel iseendale alatasa meenutades, et ikoonid ei s\u00fcnni \u00fcle\u00f6\u00f6.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Logo kujundamine on lihtne nende 5 soovitusega Kui n\u00e4idata meile valget \u00f5una, millest on t\u00fckk \u00e4ra hammustatud,\u00a0 m\u00f5tleme tehnoloogiahiiu Apple peale. Kui me n\u00e4eme suurt kollast \u201eM\u201c t\u00e4hte, meenub meile kiirtoidukett McDonalds ning kui me n\u00e4eme nelja omavahel \u00fchendatud r\u00f5ngast, seostame seda autobr\u00e4ndiga Audi. Tihe seos kujunduse ja br\u00e4ndi vahel on p\u00f5hjuseks, miks logosse ei [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[195],"tags":[196,197,198,199,200],"class_list":["post-837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disain","tag-logo","tag-logo-disain","tag-logo-kujundamine","tag-logo-loomine","tag-logo-tegemine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Logo kujundamine - 89 VEEBITEENUSED | E-poed | Veebilahendused | Internetiturundus | 89.ee<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/89.ee\/logo-kujundamine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Logo kujundamine - 89 VEEBITEENUSED | E-poed | Veebilahendused | Internetiturundus | 89.ee\" \/>\n<meta property=\"og:description\" content=\"Logo kujundamine on lihtne nende 5 soovitusega Kui n\u00e4idata meile valget \u00f5una, millest on t\u00fckk \u00e4ra hammustatud,\u00a0 m\u00f5tleme tehnoloogiahiiu Apple peale. 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