{"id":1070,"date":"2021-07-05T12:36:58","date_gmt":"2021-07-05T12:36:58","guid":{"rendered":"https:\/\/89.ee\/uncategorized-et\/e-kaubanduse-otsingumahtude-tous\/"},"modified":"2022-12-29T13:25:16","modified_gmt":"2022-12-29T13:25:16","slug":"e-kaubanduse-otsingumahtude-tous","status":"publish","type":"post","link":"https:\/\/89.ee\/e-kaubanduse-otsingumahtude-tous\/","title":{"rendered":"E-kaubanduse otsingumahtude t\u00f5us"},"content":{"rendered":"

E-kaubanduse otsingumahtude t\u00f5us<\/b>
\n<\/b>
\n<\/span>Guugeldamine on tihti e-poodidest ostjate esimene samm soovitud toodete leidmisel. Alates 2020 aasta m\u00e4rtsist on aga oluliselt muutunud, palju inimesed Google\u2019ist otsivad erinevaid e-kaubandusega seonduvaid teemasid. Eelmise aasta m\u00e4rtsis ja aprillis t\u00f5usid paljude e-kaubanduse valdkondade otsingumahud paarsada protsenti. <\/span>Juuksel\u00f5ikusmasinate, hantlite ja mitmete teiste kategooriate otsingumahud kasvasid kohati lausa rekordkuudel 1 000% v\u00f5rreldes 2019 aasta sama perioodiga. Muidugi oli erandeid. Reiskohvrite e-poe kingades ei soovinud kindlasti keegi olla.<\/span>
\n<\/span>
\n<\/span>\u00dcldisemalt juba k\u00f5rge otsingumahuga kategooriates nagu <\/span>jalgrattad, grillid, aiam\u00f6\u00f6bel jne t\u00f5usid erinevad otsingud 40-100% v\u00f5rreldes eelmise aasta sama perioodiga, n\u00e4iteks \u201cjalgrattad\u201d \u00fcldised otsingumahud Google\u2019ist keskmiselt kuus alates aastast 2015 (kwfinder.com andmed \u201cjalgrattad\u201d m\u00e4rks\u00f5na otsingumahu osas):<\/span>
\n<\/span><\/p>\n

\"\"<\/span>
\n<\/span>Otsingumahtude suurenemine v\u00f5imendus eriti mitmete uute nn hittoodete osa, mis said meedias palju t\u00e4helepanu ning olid Covid-19 ajal v\u00f5imaluseks igap\u00e4eva rutiini murda v\u00f5i midagi uut proovida. <\/span>Elektrit\u00f5ukeratas<\/span><\/a> otsiti n\u00e4iteks Google\u2019is alate 2015 (kwfinder.com andmed \u201celektrit\u00f5ukeratas\u201d m\u00e4rks\u00f5na otsingumahu osas) erinevate kuude l\u00f5ikes:<\/span>
\n<\/span><\/p>\n

\"\"<\/span>
\n<\/span>K\u00f6\u00f6gitehnika \u00fcheks hittooteks kujunes <\/span>kuuma\u00f5hu frit\u00fc\u00fcr<\/span><\/a>, mille kasvutrend v\u00f5imendus Covid-19 ajal (kwfinder.com andmed m\u00e4rks\u00f5na \u201ckuuma\u00f5hu frit\u00fc\u00fcr\u201d otsingumahu osas kuude l\u00f5ikes):<\/span>
\n<\/span>
\n<\/span>\"\"<\/span>
\n<\/span>
\n<\/span>E-poodide loomise huvi suurenemine<\/b>
\n<\/span>
\n<\/span>E-poodide v\u00f5iduk\u00e4iguga koos on t\u00f5usnud ka erinevate teenuste otsing, n\u00e4iteks e-poe tegemist ja loomist otsiti 2020 aprillis umbes 200% rohkem kui 2019 aasta aprillis. M\u00e4rks\u00f5na \u201ce-poe tegemine\u201d otsingumaht Google\u2019ist alates 2016 aastast (kwfinder.com andmed):<\/span>
\n<\/span><\/p>\n

\"\"<\/span>
\n<\/span>M\u00e4rks\u00f5na \u201ce-poe loomine\u201d otsingumaht Google\u2019ist alates 2016 aastast (kwfinder.com andmed):<\/span>
\n<\/span>
\n<\/span>\"\"<\/span>
\n<\/span>Kuidas j\u00f5uda nendeni, kes sinu toodet otsivad?<\/b>
\n<\/span>
\n<\/span>Google\u2019i e-poe n\u00e4htavust aitab parandada <\/span>otsingumootoritele optimeerimine ehk SEO<\/span><\/a>, mis on muutunud aastatega lahutamatuks osaks e-poodide turundusest. Edukad SEO t\u00f6\u00f6d aitavad tagada pikaajalise n\u00e4htavuse Google\u2019is ja teiste otsingumootorites.<\/span>
\n<\/span>
\n<\/span>E-poe n\u00e4htavuse parandamine v\u00f5tab aega. Paljude valdkondade e-poed, mis on j\u00e4rjepidevalt ja s\u00fcsteemselt SEO-ga aastaid tegelenud, on ka Google\u2019is v\u00e4ga h\u00e4sti n\u00e4htavad. Ei ole aga liiga hilja alustada SEO t\u00f6\u00f6dega. Alustada saad kasv\u00f5i homsest aga esiteks tuleb endale selgeks teha peamised otsingumootoritele optimeerimise probleemid, mida lahendama hakata.<\/span>
\n<\/span>
\n<\/span>Eesti e-poodide peamiseid probleeme on v\u00e4he <\/span>v\u00e4liseid viiteid ehk linke<\/span><\/a>, v\u00e4hene sisu, l\u00e4bim\u00f5tlemata struktuur ja tehnilised SEO probleemid. Sisu ja struktuuri t\u00e4iendamiseks on soovitatav alustada m\u00e4rks\u00f5nade anal\u00fc\u00fcsist ehk leida mida inimesed t\u00e4psemalt otsivad. Seej\u00e4rel saab e-poodi t\u00e4iendada optimeeritud tekstidega ja luua kasulikku sisu teemadel, mida potentsiaalsed kliendid otsivad.<\/span>
\n<\/span>
\n<\/span>M\u00e4rks\u00f5nade anal\u00fc\u00fcsiks saab kasutada erinevaid t\u00f6\u00f6riistasid (n\u00e4iteks kwfinder.com ja ahrefs.com) aga esiteks tasuks m\u00f5elda ja uurida:<\/span>
\n<\/span>– Mida Google otsingutulemustes seonduvate m\u00e4rks\u00f5nadena soovitab?<\/span>
\n<\/span>– Milliseid m\u00e4rks\u00f5nasid kasutavad konkurendid?<\/span>
\n<\/span>– Kas ja millistele m\u00e4rks\u00f5nadele teete Google Ads\u2019is reklaami?<\/span>
\n<\/span>– Kas teil on seadistatud e-poe lehesisene otsing ja mida k\u00fclastajad sealt otsivad?<\/span>
\n<\/span>– Millised on Google Search Console\u2019i andmete m\u00e4rks\u00f5nad, millega e-pood on Google\u2019is leitav? Kui teil ei ole seadistatud Google Search Console, siis tehke seda kohe.<\/span>
\n<\/span>– Kas ja milliseid s\u00f5nastusi kasutavad kliendid toodete osas teiega suhltemisel?<\/span>
\n<\/span>– Milliste probleemidega p\u00f6\u00f6rduvad kliendid teie poole?<\/span>
\n<\/span>
\n<\/span>V\u00e4liste viidete arvu t\u00f5stmiseks on soovitatav alustada konkurentide domeenide viidete anal\u00fc\u00fcsist, n\u00e4iteks t\u00f6\u00f6riistaga Ahrefs.com. V\u00e4lised viited ehk lingid on pikaajaline investeering, mida ei tasuks kindlasti j\u00e4tta SEO t\u00f6\u00f6de teostamisel k\u00f5rvaliseks tegevuseks. Juba uute linkide abil Google\u2019is otsingutulemusi reastava algoritmi jaoks nn autoriteetsemaks muudetud e-poe domeen omab pikemaks ajaks eelisseisu teiste e-poodide osas. Linkide ehitamine v\u00f5tab aega ja tihti on vaja sisuse v\u00f5i avaldamisesse investeerida. See aga ei juhtu ka klientidel \u00fcle \u00f6\u00f6. <\/span>Ei tasu aga unustada ka tulemuste saavutamise j\u00e4rel edasi panustada, sest ka konkurendid ei maga.<\/span>
\n<\/span>
\n<\/span>Tehnilise SEO t\u00f6\u00f6de osas on soovitatav kaasata spetsialist, kes aitab t\u00f6\u00f6d teostada v\u00f5i l\u00e4bida SEO koolitus. Tihtipeale v\u00f5ivad just mitmete tuhandete toodetega ja sadade kategooriatega suuremad e-poed olla palju v\u00e4iksemaid tehnilisi SEO probleeme. Soovitatav on alustada sellest, et vaadata, kas lehele on paigaldatud Google Search Console.<\/span>
\n<\/span>
\n<\/span>SEO ei ole v\u00e4iksemate e-poodide puhul rakenditeadus aga n\u00f5uab s\u00fcstemaatilist t\u00f6\u00f6d. Suurema e-poe puhul on soovitatav esialgu n\u00f5u pidada spetsialistiga.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

E-kaubanduse otsingumahtude t\u00f5us Guugeldamine on tihti e-poodidest ostjate esimene samm soovitud toodete leidmisel. Alates 2020 aasta m\u00e4rtsist on aga oluliselt muutunud, palju inimesed Google\u2019ist otsivad erinevaid e-kaubandusega seonduvaid teemasid. Eelmise aasta m\u00e4rtsis ja aprillis t\u00f5usid paljude e-kaubanduse valdkondade otsingumahud paarsada protsenti. Juuksel\u00f5ikusmasinate, hantlite ja mitmete teiste kategooriate otsingumahud kasvasid kohati lausa rekordkuudel 1 000% v\u00f5rreldes […]<\/p>\n","protected":false},"author":1,"featured_media":1077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[59,31,39],"tags":[],"class_list":["post-1070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-poed","category-varia","category-veeb"],"acf":[],"yoast_head":"\nE-kaubanduse otsingumahtude t\u00f5us - 89 VEEBITEENUSED | E-poed | Veebilahendused | Internetiturundus | 89.ee<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/89.ee\/e-kaubanduse-otsingumahtude-tous\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-kaubanduse otsingumahtude t\u00f5us - 89 VEEBITEENUSED | E-poed | Veebilahendused | Internetiturundus | 89.ee\" \/>\n<meta property=\"og:description\" content=\"E-kaubanduse otsingumahtude t\u00f5us Guugeldamine on tihti e-poodidest ostjate esimene samm soovitud toodete leidmisel. Alates 2020 aasta m\u00e4rtsist on aga oluliselt muutunud, palju inimesed Google\u2019ist otsivad erinevaid e-kaubandusega seonduvaid teemasid. Eelmise aasta m\u00e4rtsis ja aprillis t\u00f5usid paljude e-kaubanduse valdkondade otsingumahud paarsada protsenti. 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