{"id":1052,"date":"2021-03-18T20:16:29","date_gmt":"2021-03-18T20:16:29","guid":{"rendered":"https:\/\/89.ee\/uncategorized-et\/kuidas-e-poe-muuki-parandada\/"},"modified":"2022-12-29T13:25:04","modified_gmt":"2022-12-29T13:25:04","slug":"kuidas-e-poe-muuki-parandada","status":"publish","type":"post","link":"https:\/\/89.ee\/kuidas-e-poe-muuki-parandada\/","title":{"rendered":"Kuidas e-poe m\u00fc\u00fcki parandada?"},"content":{"rendered":"

E-poed omavad j\u00e4rjest suuremat ja suuremat t\u00e4htsust, ning on eriti olulisel kohal praegusel ajal. <\/span>M\u00fc\u00fcgi suurendamine on iga poe eesm\u00e4rk … kuid kuidas silma paista? Kuidas e-poe m\u00fc\u00fcki parandada, kui nii palju on konkurente?<\/span><\/p>\n

Kuigi on alati v\u00f5imalus, ja rangelt soovitatav muidugi, teha oma turundusstrateegias v\u00f5i veebipoes drastilisi muudatusi, on m\u00f5nikord vaja lihtsalt m\u00f5nda oma veebisaidi elementi muuta. J\u00e4rgnevalt toome v\u00e4lja m\u00f5ned olulised punktid, mis aitavad e-poe m\u00fc\u00fcki parandada.
\n<\/span><\/p>\n

\"\"<\/strong><\/h3>\n

Kasuta \u00f5iget platvormi<\/span><\/strong><\/h3>\n

Alustame t\u00e4iesti algusest – vali oma e-poe jaoks \u00f5ige platvorm. V\u00f5ib tunduda nii loogiline n\u00f5uanne, kuid sageli n\u00e4rbuvad e-kaubanduse j\u00f5upingutused lihtsalt t\u00e4nu valede lahenduste valimisele. K\u00f5iki e-kaubanduse platvormid ja kaupmeheteenused ei ole loodud v\u00f5rdselt, seega, on oluline veenduda, et valid enda poe jaoks \u00f5ige platvormi, mis sinu \u00e4ri edasi viib.<\/span><\/p>\n

Meie oleme valinud ja soovitame s\u00fcdamest WooCommerce<\/a> e-poe platvormi. WooCommerce on tasuta, avatud l\u00e4htekoodiga WordPressi ostukorvi pistikprogramm, mille omanik ja arendaja on WordPress. See on \u00fcks populaarsemaid e-kaubanduse v\u00f5imalusi turul ja selle peal jookseb umbes 30% k\u00f5igist Interneti-poodidest.<\/span><\/p>\n

\n

WooCommerce on parim valik v\u00e4ikeettev\u00f5tetele, kellel on juba WordPressis veebileht v\u00f5i kes tegutsevad v\u00e4ikese eelarvega, kuid soovivad siiski tugevat veebipoodi. Sellel on tuhandeid teemasid ja pistikprogramme, mis teeb sellest v\u00e4ga paindliku platvormi igasugu erinevate vajaduste rahuldamiseks. Ehitades oma veebipood \u00fcles WooCommerce’ile on juba \u00fcks suur viis kuidas e-poe m\u00fc\u00fcki parandada.<\/span><\/p>\n<\/div>\n

Paranda oma e-poe disaini ja kasutuskogemust<\/strong><\/h3>\n

Mida teed siis, kui satud lohakale ja aeglaselt liikuvale veebisaidile? Kl\u00f5psad v\u00f5imalikult kiiresti tagasi nuppu, et lehelt minema p\u00e4\u00e4seda. Eelda, et sinu saidi k\u00fclastajad teevad sama, kui sa pole investeerinud funktsionaalse ja esindusliku toote loomisse. Klientide veebilehel hoidmiseks pead alustama kahest toimingust. <\/span><\/p>\n

Esiteks on vaja veenduda, et sinu e-pood on kujundatud visuaalselt meeldivas stiilis ja et kliendid saaksid toote \/ teenuse kohta koheselt teada. Selleks, aga, on vaja vaeva n\u00e4ha ning on parim, kui v\u00f5tad appi professionaali.<\/span><\/p>\n

Teiseks on vaja veebisaidi vastu usaldust suurendada, lisades k\u00f5rgetasemelised turvafunktsioonid. See muudab klientide ostu-potensiaali palju suuremaks, kuna nad tunnevad end turvaliselt jagamaks sulle oma makse- ja isikuandmeid.<\/span><\/p>\n

Tee oma e-pood mobiilis\u00f5bralikuks<\/span><\/strong><\/h3>\n
\n

Prognooside j\u00e4rgselt suureneb \u00fcha enam klientide s\u00f5ltuvus nutitelefonidest ostude tegemisel, seega on mobiilsideseadmetest juurdep\u00e4\u00e4su v\u00f5imaldamine sinu ettev\u00f5ttele siin \u00fcks suur edu v\u00f5ti. <\/span><\/p>\n

Pead arvestama ka sellega, et paljudele ostjatele meeldib veebis toote kohta uurida ning siis hoopis f\u00fc\u00fcsilisse poodi sellele j\u00e4rele minna. Seega on on oluline tagada, et sinu veebipoe pakkumised vastavad sinu f\u00fc\u00fcsilise poe laoseisule ning, et su e-pood n\u00e4eks v\u00e4lja nii apetiitne, et klient \u00fcldse sooviks sinu poodi k\u00fclastada.
\n<\/span><\/p>\n<\/div>\n

P\u00f6\u00f6ra t\u00e4helepanu andmetele<\/strong><\/h3>\n

Kui sa ei kasuta \u00e4ra v\u00f5imalust anal\u00fc\u00fcside abil oma tarbijabaasi kohta lisateavet koguda, siis sa ei tee asja \u00f5igesti. Andmete kogumine on klienditrendide tundma\u00f5ppimiseks \u00fclioluline. Pead ju teadma, mida tarbijad soovivad osta, millal nad k\u00f5ige t\u00f5en\u00e4olisemalt ostavad, kust neile meeldib osta, milliseid makseviise nad eelistavad, ja k\u00f5ike muud, mille teadmine ja oma e-poes rakendamine annab sulle suured eelised ning aitavad sinu e-poe m\u00fc\u00fcki parandada. Siin tuleb appi n\u00e4iteks Google Analytics, kuid v\u00f5imalusi on muidki.<\/span><\/p>\n

\n

Kliendi harjumuste kohta on palju teavet, mida vastu v\u00f5tta ja l\u00e4bi t\u00f6\u00f6tada, kuid ostuk\u00e4itumise m\u00f5istmine annab sulle konkurentsieelise oma koha leidmisel nii veebis kui ka v\u00f5rgu\u00fchenduseta turul.<\/span><\/p>\n<\/div>\n

\"kuidas<\/span><\/strong><\/h3>\n

Sihi tarbijat otse<\/span><\/strong><\/h3>\n
\n

K\u00f5igi nende mahlakate andmete omamisel on veel \u00fcks oluline positiivne k\u00fclg – nii tead, milline tarbijabaasi segment millistele turundusstrateegiatele vastab ja kuidas. \u00c4ra kasuta lihtsat, “k\u00f5igile peale minevat” reklaami, vaid kohanda oma reklaame vastavalt oma klientuurile. Klientidele meeldib tunda, et nende eest hoolitsetakse ja see on garanteeritud viis neile teada anda, et p\u00f6\u00f6rate neile t\u00e4helepanu. K\u00f5ige lihtsam n\u00e4ide sellest on r\u00f5ivastem\u00fc\u00fcgiga tegelevad e-poed: \u00e4ra n\u00e4ita oma hitt-tooteid k\u00f5igile tarbijatele vaid hoolitse selle eest, et n\u00e4iteks naistele oleks ennek\u00f5ike naister\u00f5ivaste reklaamid ja meestele meester\u00f5ivaste reklaamid n\u00e4htavad.
\n<\/span><\/p>\n<\/div>\n

Personaalne l\u00e4henemine<\/strong><\/h3>\n

\u00dcldine, isikup\u00e4ratu kirjavahetus annab klientidele kohe m\u00e4rku, et nad ei ole t\u00e4htsad. Digitaalsel ajastul on ‘kaasamine’ v\u00f5ti. See t\u00e4hendab, et hoiad oma s\u00f5numi positiivsena, haldad sotsiaalmeediat \u00f5igesti ja n\u00e4itad, et sa hoolid oma tarbijatest isiklikumal tasandil.<\/span><\/p>\n

On palju eri l\u00e4henemisviise, mida kasutada. Forbesil<\/a> on n\u00e4iteks suurep\u00e4rane 6-punktiline plaan, mis sind sellega aitab. Peamine on see, et \u00e4ra unusta kohelda oma kliente nagu inimesi (miski, mis peaks olema iseenesestm\u00f5istetav), p\u00f6\u00f6rdu nende poole e-kirjades nende nime kasutades ja leia muid loomingulisi viise, kuidas virtuaalne kliendisuhtlus teha personaalsemaks.<\/span><\/p>\n

Tegele ostukorviga<\/strong><\/h3>\n

\"kuidas<\/span><\/p>\n

Potentsiaalne klient sirvib sinu e-poodi, laeb ostukorvi t\u00e4is, kuid ei l\u00f5peta ostu. See ei t\u00e4henda, et oled kliendi lootusetult kaotanud ja peaksid tema osa alla andma. Hoopis v\u00f5iksid (ja peaksid) mahaj\u00e4etud ostuk\u00e4rudega tegelema, kuna nende potentsiaalne tulu v\u00f5ib olla m\u00e4rkimisv\u00e4\u00e4rne.<\/span><\/p>\n

K\u00f5igepealt veendu, et sinu e-poe ostukorvis oleks lihtne navigeerida. Takistuste seadmine kassasse on \u00fcks peamisi t\u00fc\u00fctusi, mis sunnib tarbijaid ostust loobuma. Ka poes olles ju lahkud, kui n\u00e4iteks kassas\u00fcsteem jookseb kokku ja sul ei ole v\u00f5imalust maksta. V\u00e4henda n\u00e4iteks l\u00f5putute t\u00e4itmisvajavate vormide arvu ning lisa palju erinevaid maksev\u00f5imalusi.
\n<\/span><\/p>\n

Klientide tagasiv\u00f5itmiseks on palju v\u00f5imalusi, millest peamiseks on s\u00f5bralikud meeldetuletused, et nad pole ostu sooritanud.<\/span><\/p>\n

V\u00e4ljatoodud viisid, kuidas parandada e-poe m\u00fc\u00fcki, v\u00f5ivad tunduda hirmutavad ja liigselt aegan\u00f5udvad, kuid toovad sinu \u00e4rile ainult kasu. Ja \u00e4ra muretse, sa ei pea selle k\u00f5igega \u00fcksi hakkama saama. V\u00f5ta meiega \u00fchendust<\/a> ja me aitame sind sinu e-poega algusest l\u00f5puni ja edasi ka veel!<\/p>\n","protected":false},"excerpt":{"rendered":"

E-poed omavad j\u00e4rjest suuremat ja suuremat t\u00e4htsust, ning on eriti olulisel kohal praegusel ajal. M\u00fc\u00fcgi suurendamine on iga poe eesm\u00e4rk … kuid kuidas silma paista? Kuidas e-poe m\u00fc\u00fcki parandada, kui nii palju on konkurente? Kuigi on alati v\u00f5imalus, ja rangelt soovitatav muidugi, teha oma turundusstrateegias v\u00f5i veebipoes drastilisi muudatusi, on m\u00f5nikord vaja lihtsalt m\u00f5nda oma […]<\/p>\n","protected":false},"author":1,"featured_media":1057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[59,66,39],"tags":[],"class_list":["post-1052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-poed","category-nipid","category-veeb"],"acf":[],"yoast_head":"\nKuidas e-poe m\u00fc\u00fcki parandada? - 89 VEEBITEENUSED | E-poed | Veebilahendused | Internetiturundus | 89.ee<\/title>\n<meta name=\"description\" content=\"Kuidas parandada e-poe m\u00fc\u00fcki? 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