Teenused

Google Ads is Google’s advertising program that allows you to advertise your business or product on the Google search engine and on websites that use the Google advertising network. Google Ads allows you to create text ads, display ads, and video ads that are shown to users who search for certain keywords in the Google search engine or visit a certain website.

Google ads work for a fee

You pay Google for each click your ad receives on your website or each time someone views your ad (display ads). The Google Ads system allows you to set the budget you pay for and set the keywords for which your ads will appear. This way you can control how much your ad campaigns are costing and what results they are producing.

Google Ads ads can be very effective if set up and managed correctly. It is important to determine the goals to strive for (for example, more sales or more visitors), choose suitable keywords and create attractive advertising texts. It is also necessary to carefully monitor the results of advertising campaigns and make changes if necessary to achieve better results.

If you want to start promoting your business or product or improve your results, Google Ads can be a good choice. Many companies have successfully used Google Ads in their marketing efforts and gained more customers and sales. If you have additional questions or want to know more about Google Ads advertising, we are ready to help you!

Google advertising is the fastest way to get to the top of the page in Google search and find you new customers. The advertisement is shown to a person who has exactly the need for your product or service. The customer gets the answer to his search by clicking on your page. The image below shows the placement of Google ads on search.

Google ads

Google search ads are keyword-based. Ads are shown only for selected keywords, and Google only wants payment for the ad if the ad is clicked.

In addition, the Google ad network offers many ways to target ads based on the searcher’s location, age, gender, language, etc.

Do you want to show ads in a certain part of the city? X km radius from a point on the map? You can.
We have managed Google Ads ads, for example, for a children’s and young people’s club, where many children traveled by train from nearby settlements. So we targeted the ads specifically to the small towns near the train stops.

Do you want to show ads only to women living in bigger cities, aged 25-34? You can.
This is a reasonable approach to, for example, promoting the product groups of a women’s clothing online store.

The results of Google advertising are measurable.
You can see exactly how many people saw your ad, how many clicked on it, and how many transactions or inquiries came from the ad.

The 89.ee Google Ads search advertising account management service, which includes setup and optimization, starts at €160 per month and depends on the volume of the account.

Google advertising money is added, the size of which depends on the price of clicks in the field. If desired, we also offer ads in the Display network and run omnichannel advertising campaigns.

Display or banner advertisements
Gmail Ads
Advertisement on Youtube

The recommended budget for Google AdWords management service with advertising money is from €400. This allows you to get enough feedback in a short time and further optimize the ads based on the results obtained.

Do you want help with Google Ads ads, but the suggested budget doesn’t fit? One-time advertising setup on a smaller account is cheaper – write, we’ll discuss.

NB! Symbolic, e.g. An advertising budget of €50 per month does not guarantee enough visits to the page in a short period of time, on the basis of which you can quickly evaluate the effectiveness of Google Ads as an advertising channel and draw a final conclusion about its suitability for your business.

Google Advertising – Price

The great thing about setting up Google Ads is that all pricing and budgets are in full control of the ad setter and nothing is left to chance. Similar to, for example, Facebook’s advertising platform, it is also possible to set budget limits either for a day, a week or some other period. In Google Ads, by the way, you can set the maximum price you are willing to pay for each click. That’s all then the part of the pricing that concerns the costs going to the platform itself. The cost of setup and maintenance will definitely be added if you buy the service – it already depends on the amount and volume of ads and how often analyzes need to be done. In general, the administration of a smaller Ads account could start from around 160 euros per month.

After all, when the website or online store is ready, someone has to create content there. And not just ordinary content, but content that is well thought out, easy to read and also represents the company and its principles. For the company’s website, for example, texts introducing the company, the company’s history and services must be created, and if all this is in the sample, then it would often be necessary to have someone who regularly writes articles either about the company’s performance or simply related topics, because a website with updated content is always more interesting than the same one for years. a three-sentence static web page. Sometimes regular copywriting, i.e. creating website content, is even more important than the primary one, only thanks to constant and interesting content, the positions in the search results will also improve.

Content creation and copywriting are important skills that every web partner and marketer should master. Content creation refers to the creation and editing of content, while copywriting involves writing and editing texts intended to direct users to certain actions (such as making a purchase or joining an email list). Both are important because they help you create a better user experience and increase the success of your website.

Creating website content

Content creation encompasses many different activities, from writing news and blog posts to creating infographics and videos. It is important to create content that is understandable and interesting and that meets the needs of your target audience. Content creation also requires knowledge of SEO (Search Engine Optimization) to help your content be found in search engines.

Copywriting is the writing and editing of texts intended to direct users to certain actions. This can include, for example, writing product descriptions for an e-shop, creating promotional messages or e-mail marketing texts. It is important to create texts that are simple and understandable, yet effective and compelling. Copywriting requires knowledge of sales tactics and user behavior to direct users to certain actions.

Website content

Content creation and copywriting are essential skills that will help you create a better user experience and increase the success of your website. If you want to improve your skills, you can seek additional instruction and practice those skills in practice. For example, you can write regular blog posts or draft promotional messages to improve your writing skills and influence.

But of course there is always an option to order content creation from us too!

Not just writing

All texts added to the web environment must be easy to read. Well worded and quite specific. Often, the company itself does not have time for all this or simply does not know how to express itself as it should. Thus, a new and fancy homepage can be completely useless without proper and well-thought-out texts.

The content of a well-written website also plays a big role in the findability of the website – search engines are already clever enough to process the entire content of your website from end to end and understand whether there is useful information for a customer looking for a service or not. Therefore, if you are planning to create an e-store, for example, or if you are going to create a website yourself, it is worth coming up with the content from the beginning or finding someone who will start creating it.

15 years ago people were convinced that if you weren’t on the Internet you didn’t exist. This has now changed. In 2017, a company’s website is often its primary sales channel, and that’s why simply existing is no longer enough – you have to know your clients and stand out from your competitors. As a business operator you should be aware of how effective a tool a well-designed website can be – and we can help you maximise its benefits for your business.

It’s frequently the case that website visitors’ purchasing decisions are influenced by how a website looks, which is to say its layout, how easy it is to use, how modern it is and how easy it is to understand. Sometimes such decisions come down to a matter of seconds – how long it takes a website to respond can see potential clients walk away. Given the pace of life today, it’s not only the professional products and services and competitive prices you offer that play a role: it’s also important how you present them and how you draw potential clients in generally. As a business operator and website owner your main aim should be to lure as many visitors as you can to your website and to keep them there for as long as possible, thereafter shaping their purchase decisions to your advantage, but also so that they go away satisfied and feel as though they’ve spent their money in the right place.

Did you know that the average Estonian spends an entire hour on Facebook every day? Did you know that the average Estonian posts around 25 comments a month on friends’ threads and under news stories? Did you know that there are more than 300 million active Facebook users in Europe alone?

If you didn’t, it’s no big deal. On a global scale the number of everyday users skyrockets alongside other statistics. For example, every 60 seconds on Facebook an average of 510 comments are posted, 293,000 statuses are updated and 136,000 new photos are uploaded – and that’s just in one minute!

These numbers should make it very clear to you as a business operator just how much of a pull social media has and how easy it is to sell your products or services on it if your advertisements and campaigns are properly targeted and follow the principles of Internet marketing. We can get very specific when it comes to identifying potential clients, for example selecting target groups by age, location, gender, interests or family status. The options are limitless. In addition to creating advertisements, we can offer you social media channel fan page management (depending on your wishes), games with prizes and other activities that will help boost your sales figures and sell far more of what you offer than you’re currently selling!

In order to be found in search engines, we can offer you the two most widely used ways of improving your results and achieving a competitive advantage: SEO and Google AdWords.

• SEO, which stands for ‘search engine optimization’, means optimising a web solution to make it search engine-friendly i.e. elevating it in the rankings of search results compared to competitors. SEO operates on a very simply basis. The way it works is organic, which means that it’s best to start taking SEO-related action as soon as you begin preparing your website, so as to build the kind of things you need into the ‘foundations’ of your site. As we said, SEO is an organic way of achieving results; positions can change all the time depending on how much competition there is and the condition of your website.

• Google AdWords is a service whose results you can determine depending mainly on your budget. A Google AdWords advertisement will help you reach the very people who are looking for (and more than likely willing to purchase) your product or service. A Google ad in a search engine is one of the most effective ways of reaching potential clients. We plan the campaign in such a way that your ads are only seen by search engine users who are interested in buying the product or service you’re offering. That way you’re not spending money on people who themselves aren’t willing to fork out.

Regardless of how and when we achieve the best positions, the need to do so is clear. Search engines today are one of the most effective advertising and marketing channels for a huge number of companies. If you don’t want to fall behind your competitors when it comes to your search results and are determined to stay in the picture, contact us and let’s come up with an effective solution!

Are you sure your investments in IT system development are doing what you want them to? In our time we’ve encountered companies that have invested huge amounts in a very narrow field of IT systems, sometimes serving no point at all. Acquiring a massive server or firewall won’t necessarily guarantee the optimal running of your information systems. Often a bad decision like this is the result of a company having no broader development plan. We can help you map your information system needs, identify problems and bottlenecks, choose directions to take, set objectives and make sure you meet them!

Having competent people on staff is always great, but given how complex the field of IT is it doesn’t always make sense to recruit them if your company’s not very big or the area you work in doesn’t really demand it. It goes without saying that having an IT specialist working for you is indispensible once you reach a certain size, but you can’t expect miracles from an IT department with limited resources – they alone can’t manage all of the information you require. They need the support of partners.

If you don’t want to invest in something that won’t bring you any benefit and need help getting your IT solution working properly, let us help you!

A well-designed, sales-oriented online store is one of the most effective sales channels available today. An online store helps you reach clients who would otherwise be too far away. If you want to boost your sales figures by offering products or services, consider an online store.

Depending on your business model and what you offer, by working with us you can create a virtual store alongside your actual physical outlet(s). A lot of traders have transferred all of their sales to virtual environments, thereby saving on the enormous upkeep costs of an actual store. In creating online stores, just like when we create websites, we’re guided by fulfilling the objective of Internet marketing. In other words, we achieve a result that engages your loyal clients as well as first-time visitors. If you don’t want to miss out on sales because your business lacks its own online store or you have one but it’s fallen behind the times, get in touch with us so we can help turn your dreams into reality. Depending on what you need, we can offer a range of payment and supply modules that will make shopping in your virtual store even easier. That’s something your clients will value!